It gives me immense pleasure to welcome you to a very enriching and rewarding new academic pursuit. With the political economic changes that are taking place world over, business in general and travel and tourism in particular are seeing tremendous growth. Hospitality, an industry in its own right has seen phenomenal expansion in terms of volume as well as quality. The employment concept has undergone tremendous changes and the role of the industry is accelerating the economic development of the country undisputed. In the Human Resource scenario, young and talented professionals with strategic specialization are need of the day. It is in view of this culture of the country SARADA College of Hotel Management is preparing it-self to meet future challenges by forging ahead with a better understanding and determination bent on meeting the demands of the industry. The Institute and the courses have been designed and structures in time with present market needs. Its multi disciplinary approach. Constant interface with the industry and networking of instantly access the latest changes, contribute to overall development of the student.
Sarada Challa is the Founder and President of Jayalaksmi Educational Society, established in the year of 2003. She is also Managing Director of Sarada College of Hotel Management. She has an enormous experience of more than two decades as a lecturer in Hotel and Hospitality industry, simultaneously she has been a successful entrepreneur in the field of education from last 15years.
She holds Masters in French from Jawaharlal Nehru University, Delhi.
Perused Goldman Sachs Program for Entrepreneurship from ISB [Indian School of Business]
She was a member of Tourism Committee in FAPCCI [Federation of Andhra Pradesh Chamber of Commerce and Industry]
Featured in knowledge Wharton in an article on ‘Strategic Management’ in April 2010 on how startups prudently price their products/services for high end market.
Her success story was featured in ‘Vasundhara’, ‘Eenadu’, the largest circulated Telugu magazine.
She was also featured in ‘Channel 6’ magazine for Entrepreneurs.
Her articles were published in Hindu, Indian Express, Sakshi, Andhra Jyothi and many more newspapers and magazines.